Hi Mojo Supermarket👋

I am deeply passionate about crafting visual designs that tell compelling stories and ignite emotions.
My experience in creating bold, unconventional designs really aligns with your ethos of fearlessness and innovation.
Below are hand-picked examples of my work that embody this shared mojo of creativity and impact.

1. UBER "EARN LIKE A BOSS" CAMPAIGN

Brand Design System + Animation
Agency: JL Role: Sr. Visual Designer

I developed a comprehensive visual identity—comprising design systems and animations—for Uber's "Earn like a boss" 360 campaign. My creative graphics and animations seamlessly transitioned across films and posters, ensuring a consistent and impactful presence across all campaign facets. The challenge was to adhere to Uber's stringent guidelines while crafting something that was both playful and captivating, reflective of the bold statement "Earn like a boss".

Video campaign.

Wild poster campaign in Los Angeles.

"Mother’s Day Activation" campaign.

The Mother’s Day activation is a key segment of the "Earn Like a Boss" Campaign. I developed its visual identity, drawing inspiration from Spotify's annual wrap-up. Our objective was to highlight the often overlooked hard work of mothers (the unsung home bosses) in transporting their children to numerous activities. This was achieved through an engaging, mobile-friendly mini-website that featured a playful quiz. The quiz demonstrated their potential earnings if they were compensated by Uber for their efforts. I led the development of the visual system and animation, skillfully mixing elements of fun and boldness, all while maintaining Uber's signature clean aesthetic and adhering to their strict guidelines.

2. pumahoops CAMPAIGNS

Creative Direction + Brand Strategy
Agency: Nowadays Role: Creative Designer

I worked on multiple 360 campaigns - #Reform, Ocean Drive, Uproar Charlotte, and Pit Crew - to reposition Puma at the forefront of basketball culture and dialogue. My role involved not only utilizing the existing visual assets from the toolbox but also developing additional assets for future versatility across various campaigns. Puma continuously reinvents its core elements for each new campaign. I created posters, illustrations, animations, basketball jerseys, and an array of merchandise. Notably, the "Love the Hate" t-shirt I created as a positive response to negative comments, gained immense popularity and became a hit on the E-shop. Most of my animated work is showcased on their IG @pumahoops.

The #Reform campaign is a favorite of mine. It sparked important discussions on reforming the U.S. prison system. I came up with the cut-and-collage concept: cutting up shoe pictures and piecing them back together. It's not about destroying; it's about transforming what we have into something better, which is essentially a reform.