BURT’S BEES “Less is more” campaign
Creative Direction + Brand Strategy
Client: Burt’s Bees Role: Creative Director
I spearheaded Burt’s Bees’ groundbreaking skincare products campaign titled “Less is More,” deeply rooted in the brand’s authentic simplicity. Crafting various concepts for a comprehensive 360° campaign spanning both print and digital realms, my aim was to forge a compelling and minimalist visual language that not only promoted the brand but also embodied the essence of the campaign’s DNA.
