EQUINOX SOCIAL MEDIA ArT DIrECTION

Creative Direction
Client: Equinox Role: Sr. Art Director

Equinox entrusted me to reimagine and art direct their Instagram presence, @equinox. My approach focused on achieving grid consistency while ensuring impactful content for every post. I spearheaded the creation of an entirely new Instagram identity, infusing it with textures, patterns, video effects, animations, light enhancements, and symbols. This innovative digital expression effectively encapsulated the essence of the luxury fitness brand online.