RACHEL VAN DER NACHT
Creative Director + Visual Artist based in NYC. Clients include Adidas, Refinery29, Nike, Konbini, Equinox, Puma, Livy.
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Uber Visual Design & animation

Creation of the visual identity (design system, graphics, and animations) of the campaign “Earn like a boss” for Uber.

 

1. UBER "EARN LIKE A BOSS" CAMPAIGN

Brand Design System + Animation
Agency: JL Role: Sr. Visual Designer

I developed a comprehensive visual identity—comprising design systems and animations—for Uber's "Earn like a boss" 360 campaign. My creative graphics and animations seamlessly transitioned across films and posters, ensuring a consistent and impactful presence across all campaign facets. The challenge was to adhere to Uber's stringent animation guidelines while crafting something that was both playful and captivating, effectively embodying the bold essence of the campaign "Earn like a boss".

 
 
 

Video campaign.

 
 
 

Wild poster campaign in Los Angeles.

 
 
 

"Mother’s Day Activation" campaign.

The Mother’s Day activation is a key segment of the "Earn Like a Boss" Campaign. I developed its visual identity, drawing inspiration from Spotify's annual wrap-up. Our objective was to highlight the often overlooked hard work of mothers (the unsung home bosses) in transporting their children to numerous activities. This was achieved through an engaging, mobile-friendly mini-website that featured a playful quiz. The quiz demonstrated their potential earnings if they were compensated by Uber for their efforts. I led the development of the visual system and animation, skillfully mixing elements of fun and boldness, all while maintaining Uber's signature clean aesthetic and adhering to their strict guidelines.

 

UBER TEEN CAMPAIGN

I conceptualized and crafted the visual identity for Uber Teen accounts, tailored for teenagers linked with parental oversight, integrating trackable trips and top-rated drivers. My responsibilities encompassed designing the logo, animating it, and orchestrating the animations for the comprehensive Uber Teen campaign.

 
 
 

UBER DAD LOUNGE CAMPAIGN

Illustration + Visual Design

Crafted two sophisticated, yet minimal illustrations for the Uber Dad campaign. These illustrations serve as focal points within the Uber Dad Lounge, a collaboration with the brand Away, and feature prominently on postcards tailored for influencers.