RAD FASHION COLLECTIONS
Creative direction + Visual artwork + Copywriting
Client: Rad
Rad, a prominent online streetwear brand in France, played a pivotal role in my artistic journey after discovering my "Everyday is like Yetta" artwork online. This opportunity led to the launch of my inaugural collection, transforming my illustrations into wearable art featured across the streets of Paris. Through five subsequent collections, my designs gained virality, resonating with individuals who embraced and wore my art, marking an unforgettable milestone in my creative career.
