LIVY lingerie

Creative Direction + Brand Strategy + Social Media
Client: Livy Role: Creative & Strategy Manager

I played a pivotal role in Livy's transformation from an emerging startup to a successful brand, with a $3.8M turnover in 2018, 25 global stores, and a partnership with Victoria's Secret. As the lead for art direction and management of the @livystudio IG over two years, I developed a bold, unique narrative that attracted 70k followers from scratch. I was instrumental in building the brand platform, creating an engaging story arc and an enticing teaser video. My expertise also spanned art direction and strategic planning for comprehensive campaigns across print, digital, and social media. Drawing on my literary and philosophical knowledge, I crafted press releases, product descriptions, and named the first two collections.

I crafted and penned the content for the captivating lookbooks (issue 01 and 02), distributed across all Livy stores and featured at Victoria’s Secret in New York. Click here to see the whole book

I helped develop the graphic identity of Livy with Bepoles, a design agency located in Paris and NY. I developed all the storytelling of the brand and the manifesto on the merchandising.

I curated an extensive array of content—comprising animations, GIFs, exclusive invitations, collages, and more—tailored for social media platforms like Instagram and Facebook, as well as for special events.
Over a two-year tenure, I led the management and art direction of the @livystudio account, orchestrating a distinctive, bold, and alluring storytelling approach that captivated audiences, elevating our following from 0k to 70k.